Dr. Robert Lustig – The Hacking of the American Mind

What’s the difference between pleasure and happiness? How does dopamine and serotonin affect your brain? Dr. Lustig talks about his new book, The Hacking of the American Mind : The Science Behind the Corporate Takeover of Our Bodies and Brains. It’s about how industry uses the science of neuromarketing to manipulate everything from what you eat to how you spend your time.